Sarah Potter is the founder and owner of SP Projects, an independent art advisory and consulting business based in New York. With more than a decade of experience in the fine art world, Sarah has placed an emphasis on curating private and corporate collections with artwork that is aesthetically satisfying and a good financial investment. Sarah graduated with honors from The Art Institute of Boston at Lesley University with a BFAin Fine Art and Art History focusing on New Media and Performance Art. With a discerning eye, she utilizes her passion for modern-day mysticism, spirituality, and the occult to create experiential exhibitions of innovative artwork and memorable performances. Referred to as “The Good Witch of the Art World,” Sarah possesses a unique approach and philosophy to her work by intuitively assisting both new and seasoned collectors to connect with artwork to inspire their minds and nourish their spirits.